Expert Insights at the Intersection of Events, Experiences, and Consumer Behavior

CivicIQ was founded with a clear purpose: to bridge real consumer behavior, event discovery, and lasting impact in the destinations we love. As avid travelers who’ve always sought to experience places “like a local” - from hidden trivia nights and pop-up food markets to spontaneous festivals - we’ve spent years immersed in travel and tourism. Along the way, we kept noticing the same gaps: overwhelming event discovery, fragmented information, and almost no visibility into what people actually want to do before they arrive, or what they choose (or don’t choose) once there.

Events are the heartbeat of modern tourism. They drive visitation, fill off-seasons, spark spending, and create memorable connections for both locals and visitors. Yet the space lacks deep, real-time insight into consumer intent and choices around these experiences, especially the long-tail of unticketed and local gems that larger platforms overlook.

That’s why we’re sharpening our focus at CivicIQ: building proprietary datasets from genuine user actions to reveal authentic preferences, attendance patterns, and post-event behaviors. This powers better decisions for travel brands, venues, municipalities, DMOs, and tourism partners, unlocking targeted marketing, affiliate revenue, smarter event planning, and measurable economic vitality.

You care deeply about your destination’s future- its visitors, residents, communities, and vibrancy. Let us partner with you on that journey, providing the consumer-driven insights and strategies to help it thrive.